Management Book Summary : The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
Marketing Research Book Summary : This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.
Accounting - Text & Cases 12E Book Summary :
Human Resource Management Book Summary :
Criminal Law Book Summary : Jonathan Herring offers an exciting and accessible introduction to criminal law. This text provides students with a detailed knowledge of the law and includes extensive discussion on the theoretical issues raised by the law.
Marketing Research-Text & Cases 2E Book Summary :
International Marketing Book Summary :
Business Law: Texts and Cases Book Summary : Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Services Marketing: Text and Cases, 2/e Book Summary : The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Business Law: Text and Cases Book Summary : Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing Management Book Summary :
Negoaition & Counselling: Text and Cases Book Summary :
Sales and Distribution Management: Text and Cases Book Summary :
Business Marketing: Text and Cases Book Summary :
Medical Law Book Summary : Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author's insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law. Online resource centre Online updates to the law are provided alongside a searchable glossary of medical and legal terms.