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Persuasion Book Summary : Persuasion by Jane Austen (1775-1817) was the authors last completed novel which was published after her death in (1818). Jane was considered to be one of the greatest female romance novelists of all time with Pride and Prejudice being her most popular novel and one of the most famous novels in English literature. Persuasion is a about a love story and the main character is Anne Elliot, a 19 year old who is forced by her family to break off her engagement with the handsome officer Frederick Wentworth due to his poor economic status. Years later, both still unmarried Frederick returns from the Napoleonic war as a wealthy man and finds it difficult to forgive Anne for rejecting his marriage proposal. This digital edition is beautifully formatted with an active Table of Contents that goes directly to each chapter of the story. Mermaids Classics, an imprint of Mermaids Publishing brings the very best of old book classics to a modern era of digital reading by producing high quality books in ebook format.
Persuasion Book Summary : This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
Persuasion Book Summary : Persuasion can be used for good and evil. Some people know exactly what moves others to act a certain way, and they know how to guide them in certain directions. But the knowledge of how to do this, does not have to be limited to a select few. It simply requires someone like you to take initiative and to read or listen to a book like this. In this book, a variety of topics will be covered, including but not limited to: the true meaning of persuasion, tips to persuade others faster and more effectively, persuasion as an art, the neuroscience behind decision-making moments, and problems that arise when people are too persuasive (if there is such a thing). Don’t wait and give your curiosity what it deserves! Get started now!
Persuasion Across Genres Book Summary : Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Persuasion in Society Book Summary : Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.
The Persuasion Handbook Book Summary : Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
The Annotated Persuasion Book Summary : The editor of the popular Annotated Pride and Prejudice presents a volume that juxtaposes the complete text of Persuasion with more than 2,000 historically and culturally informative annotations on facing pages. Original.
Persuasion in Advertising Book Summary : A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Apostle of Persuasion Book Summary : This book is the culmination of a career of researching and teaching Paul's letters. Highly respected senior New Testament scholar James Thompson offers a unique approach to Pauline theology, focusing on Paul's attempts to persuade his audience toward moral formation. Thompson recognizes Paul as a pastor who brought together theology and rhetoric to encourage spiritual formation in his communities. Attempts to find total consistency in Paul's writings fail, says Thompson, because Paul's persuasive tactics changed depending on the situation he was addressing.
Persuasion in Practice Book Summary : What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
Persuasive Technology Book Summary : This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.
Mansfield Park and Persuasion Book Summary : Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.
Persuasion IQ Book Summary : Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment-the most comprehensive persuasion resource available today-he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to: * read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and-most important-hear the magical word "yes" more often! Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Persuasive Communication Book Summary : This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Visual Persuasion Book Summary : The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
The Power of Persuasion Book Summary : Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.
Propaganda and the Ethics of Persuasion Book Summary : This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. Propaganda and the Ethics of Persuasion examines the art of persuasion but it also hopes to establish a "self-defense" resistance to propaganda. As Jacques Ellul warned in 1980, any new technology enters into an already existing class system and can be expected to develop in a way favourable to the dominant interests of that system. The merger of AOL and Time-Warner confirms the likelihood of corporate interests dominating the future of the Internet, but the Internet has also opened up new possibilities for a politically effective counter-culture, as was demonstrated at the meeting of the World Trade Organization in Seattle in late 1999 and numerous similar gatherings since.