Hooked Book Summary : How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Hooked Book Summary : Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked Book Summary : Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Hooked Book Summary : Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Hooked Book Summary : A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Hooked Book Summary : This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers.
Hooked Book Summary : After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.
Hooked Book Summary : A group of married men in a cosmopolitan city delve into the world of brothels.
Hooked on Cats Book Summary : Back by popular demand, "Hooked on Cats" takes you step by step through a variety of styles and patterns and provides advice on capturing the look of cat fur, whiskers, eyes, and noses. Complete basic projects in a short time or use dye formulas and design hints to create your own rugs. Includes: tips and techniques from a renowned rug hooker; ten complete patterns with step-by-step instructions; a full-color gallery of rugs both old and new; special dyeing techniques; how to hook fur, whiskers, and more
Hooked Book Summary : Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.
|Author||: Deanne Fitzpatrick,Susan Huxley|
|Publisher||: Stackpole Books|
|Release Date||: 2005-04-07|
|ISBN 10||: 9781881982456|
|Pages||: 72 pages|
The Secrets of Planning and Designing a Hand-Hooked Rug Book Summary : Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.
Hooked Book Summary : This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Orchestral Bowing: Style and Function Book Summary : Promote a better understanding of how bowing technique (function) merges with musical interpretation (style) to produce optimum results. This text addresses the elements of sound production, bowing technique, terminology, and musical interpretation---all with integrated teaching suggestions. The correlated workbook contains exercises, etudes, and excerpts for applied study. Appropriate for school ensembles thru college method classes.
Geometric Hooked Rugs Book Summary : Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.
A Celebration of Hand-Hooked Rugs XV Book Summary : The only juried exhibit of the year's best hand-hooked rugs Full-page color images of 50 beautiful hand-hooked rugs and includes decorating with hooked rugs Reader's Choice Ballot-chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XV, now in its 15th year, is bigger and better than ever. This special annual book now has 96 pages and is packed with 50 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special designs. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2005.