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Fascinate  Revised and Updated
Author: Sally Hogshead
Publisher: HarperCollins
Release Date: 2016-04-26
ISBN 10: 0062405934
Pages: 352 pages
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Fascinate Revised and Updated Book Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate
Author: Sally Hogshead
Publisher: Harper Collins
Release Date: 2010-02-09
ISBN 10: 0061966169
Pages: 288 pages
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Fascinate Book Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Sees You
Author: Sally Hogshead
Publisher: Harper Collins
Release Date: 2014-07-01
ISBN 10: 0062230700
Pages: 448 pages
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How the World Sees You Book Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Strange Fascination
Author: David Buckley
Publisher: Random House
Release Date: 2012-04-24
ISBN 10: 1448132479
Pages: 592 pages
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Strange Fascination Book Summary : The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

The Annotated Lolita
Author: Владимир Владимирович Набоков,Vladimir Vladimirovich Nabokov
Publisher: Vintage
Release Date: 1991
ISBN 10: 0679727299
Pages: 457 pages
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The Annotated Lolita Book Summary : The textural discussion accompanying this novel examines the thematic and technical elements which make it a literary classic

Inside the Criminal Mind
Author: Stanton Samenow
Publisher: Broadway Books
Release Date: 2014-11-04
ISBN 10: 0804139911
Pages: 368 pages
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Inside the Criminal Mind Book Summary : Long-held myths defining the sources of and cures for crime are shattered in this ground-breaking book--and a chilling profile of today's criminal emerges.

How the World Sees You  Enhanced Edition
Author: Sally Hogshead
Publisher: Harper Collins
Release Date: 2014-07-29
ISBN 10: 006237463X
Pages: 448 pages
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How the World Sees You Enhanced Edition Book Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Brand Seduction
Author: Daryl Weber
Publisher: Red Wheel/Weiser
Release Date: 2016-04-25
ISBN 10: 1632659859
Pages: 288 pages
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Brand Seduction Book Summary : For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

Self Sufficiency for the 21st Century
Author: Dick and James Strawbridge
Publisher: Penguin
Release Date: 2020-03-10
ISBN 10: 0744024366
Pages: 282 pages
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Self Sufficiency for the 21st Century Book Summary : Find your route to a more sustainable lifestyle with Dick Strawbridge and his son, James. We can all take steps to reduce our carbon footprint and be more self-sufficient. For some, that might mean heading to the countryside to live off the land. For the rest of us, the reality might involve smaller, but no less important, lifestyle changes: cutting back on plastic or food waste, growing vegetables, preserving meat and fish, preparing jams and chutneys, baking sourdough bread, making your own plant-based milk, or keeping a chicken or two. Dick and James Strawbridge know what it's like to make these changes. Between them, they've lived on a smallholding, in a terraced house, and even a chateau. In this updated edition of Self-Sufficiency for the 21st Century, they share everything they've learned and give you the tools you need for a more rewarding and environmentally conscious life.

New First Three Years of Life
Author: Burton L. White
Publisher: Simon and Schuster
Release Date: 1995-08-01
ISBN 10: 1439124191
Pages: 384 pages
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New First Three Years of Life Book Summary : The most important guide to the early childhood development of infants and toddlers ever written, from expert Burton L. White. First published in 1975, The First Three Years of Life became an instant classic. Based on Burton White's thirty-seven years of observation and research, this detailed guide to the month-by-month mental, physical, social, and emotional development of infants and toddlers has supported and guided hundreds of thousands of parents. Now completely revised and updated, it contains the most accurate information and advice available on raising and nurturing the very young child. White gives parents real-world-tested advice on: * Creating a stimulating environment for your infant and toddler * Using effective, age-appropriate discipline techniques * How to handle sleep problems * What toys you should (and should not) buy * How to encourage healthy social development * How and when to toilet-train No parent who cares about a child's well-being can afford to be without this book.

Eastern Birds
Author: N.A
Publisher: Golden Guides from Saint Martin's Press
Release Date: 1994
ISBN 10:
Pages: 160 pages
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Eastern Birds Book Summary : A new, long-awaited addition to the highly acclaimed Golden Field Guide line, this definitive book offers detailed descriptions of nearly 300 species of the most common birds in the eastern region, with tips on how to locate birds, bird-watching basics, information on breeding habits, ranges and habitats, songs and calls, and more. Full color.

Thinking Government
Author: David Johnson
Publisher: University of Toronto Press
Release Date: 2016-09-22
ISBN 10: 1442635215
Pages: 448 pages
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Thinking Government Book Summary : "Thinking Government: Public Administration and Politics in Canada, fourth edition, is a comprehensive introduction to public administration and public sector management. This book places Canadian government and public administration within its political context and covers such important topics as the institutions of the federal government, financial and human resources management, and accountability and responsibility. Fully updated throughout, Thinking Government, fourth edition, is perfect for Canadian public administration courses."--

The Tibetan Book Of Living And Dying
Author: Sogyal Rinpoche
Publisher: Random House
Release Date: 2012-02-29
ISBN 10: 1448116953
Pages: 464 pages
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The Tibetan Book Of Living And Dying Book Summary : 25th Anniversary Edition Over 3 Million Copies Sold 'I couldn't give this book a higher recommendation' BILLY CONNOLLY Written by the Buddhist meditation master and popular international speaker Sogyal Rinpoche, this highly acclaimed book clarifies the majestic vision of life and death that underlies the Tibetan Buddhist tradition. It includes not only a lucid, inspiring and complete introduction to the practice of meditation, but also advice on how to care for the dying with love and compassion, and how to bring them help of a spiritual kind. But there is much more besides in this classic work, which was written to inspire all who read it to begin the journey to enlightenment and so become 'servants of peace'.

The Science of Chocolate
Author: Stephen Beckett
Publisher: Royal Society of Chemistry
Release Date: 2007-10-31
ISBN 10: 1847552145
Pages: 190 pages
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The Science of Chocolate Book Summary : Chocolate is available to today's consumers in a variety of colours, shapes and textures. But how many of us, as we savour our favourite brand, consider the science that has gone into its manufacture? This book describes the complete chocolate making process, from the growing of the beans to the sale in the shops. The Science of Chocolate first describes the history of this intriguing substance. Subsequent chapters cover the ingredients and processing techniques, enabling the reader to discover not only how confectionery is made but also how basic science plays a vital role with coverage of scientific principles such as latent and specific heat, Maillard reactions and enzyme processes. There is also discussion of the monitoring and controlling of the production process, and the importance, and variety, of the packaging used today. A series of experiments, which can be adapted to suit students of almost any age, is included to demonstrate the physical, chemical or mathematical principles involved. Ideal for those studying food science or about to join the confectionery industry, this mouth-watering title will also be of interest to anyone with a desire to know more about the production of the world's favourite confectionery.

Finding Ultra
Author: Rich Roll
Publisher: Harmony
Release Date: 2013-05-21
ISBN 10: 0307952207
Pages: 272 pages
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Finding Ultra Book Summary : Recounts how the author, after realizing the daunting state of his health at age forty, overcame physical challenges and alcoholism over the course of two years while training for Hawaii's elite Ultraman competition.

Hunting Humans
Author: Elliott Leyton
Publisher: McClelland & Stewart
Release Date: 2011-10-05
ISBN 10: 155199643X
Pages: 416 pages
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Hunting Humans Book Summary : In this classic study, Elliott Leyton challenges the conventional idea of serial murderers as deranged madmen. He explores the twisted – but comprehensible – motives of a half-dozen notorious killers: Edmund Emil Kemper, Theodore Robert Bundy, Albert DeSalvo (“The Boston Strangler”), David Richard Berkowitz (“Son of Sam”), Mark James Robert Essex, and Charles Starkweather. In the process of describing their crimes Leyton exposes the cold rationality that underlies their apparent pointlessness. The result is startling: a revelatory text on a deeply troubling topic. From the Trade Paperback edition.

Knight Life
Author: Peter David
Publisher: Courier Dover Publications
Release Date: 2016-03-29
ISBN 10: 0486811034
Pages: 352 pages
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Knight Life Book Summary : More than 1,500 years after his disappearance into the mists of Avalon, King Arthur has returned. This time, he's prepared to rule the Camelot of a new millennium: New York City. Handsome, charismatic Arthur Penn is running for mayor on a platform of common sense, humor, and knightly virtues. His advisors include a gifted ten-year-old named Merlin; Percival, an immortal accountant; and Gwen, a lovely young woman with no end of problems. Their grassroots campaign steadily gains strength until scandal looms with the sudden emergence of Morgan Le Fay, Arthur's sorceress half-sister, and her son Mordred, the aspiring mayor's ambitious heir. Acclaimed by Kirkus Reviews as "steady fun" by "a darkly amusing fantasist," this imaginative romp is the revised and expanded version of Peter David's first novel, Sir Apropos of Nothing, originally published in 1987 and now out of print. David is the author of more than fifty novels, many of which have appeared on The New York Times bestsellers list. His sparkling update of Arthurian myth abounds in wit, irony, and astute reflections on human nature.

The Complete David Bowie  Revised and Updated 2016 Edition
Author: Nicholas Pegg
Publisher: Titan Books (US, CA)
Release Date: 2016-12-06
ISBN 10: 1785655337
Pages: 800 pages
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The Complete David Bowie Revised and Updated 2016 Edition Book Summary : The biggest edition yet – expanded and updated with 35,000 words of new material Critically acclaimed in its previous editions, The Complete David Bowie is widely recognized as the foremost source of analysis and information on every facet of Bowie’s career. The A-Z of songs and the day-by-day dateline are the most complete ever published. From the 11-year-old’s skiffle performance at the 18th Bromley Scouts’ Summer Camp in 1958, to the emergence of the legendary lost album Toy in 2011, to his passing in January 2016, The Complete David Bowiediscusses and dissects every last development in rock’s most fascinating career. * The Albums – detailed production history and analysis of every album from 1967 to the present day. * The Songs – hundreds of individual entries reveal the facts and anecdotes behind not just the famous recordings, but also the most obscure of unreleased rarities – from ‘Absolute Beginners’ to ‘Ziggy Stardust’, from ‘Abdulmajid’ to ‘Zion’. * The Tours – set-lists and histories of every live show. * The Actor – a complete guide to Bowie’s career on stage and screen. * Plus – the videos, the BBC radio sessions, the paintings, the Internet and much more.

Bloomberg by Bloomberg
Author: Michael Bloomberg
Publisher: Wiley
Release Date: 2001-05
ISBN 10: 9780471361732
Pages: 329 pages
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Bloomberg by Bloomberg Book Summary : Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg L.P. Bolstered by a $30 million investment from Merrill Lynch, the company and the man have been sprinting ahead of the pack ever since. Only twenty years after founding, he's at the top of his industry. And on June 5, 2001, he added mayoral candidate for New York City to his list of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will bring his own brand of leadership-and personal style-to the city that never sleeps.

The Martian Chronicles
Author: Ray Bradbury
Publisher: Simon and Schuster
Release Date: 2012-04-17
ISBN 10: 1451678193
Pages: 241 pages
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The Martian Chronicles Book Summary : The tranquility of Mars is disrupted by humans who want to conquer space, colonize the planet, and escape a doomed Earth.