Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media. Integrates research from psychology, communication and media studies Explores emotional contagion, memes, aggression, identity and relationships Includes sections on gender differences in social media usage Identifies positive and negative psychological aspects of social media usage
Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.
Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.
|Author||: Desjarlais, Malinda|
|Publisher||: IGI Global|
|Release Date||: 2019-07-26|
|ISBN 10||: 1522594140|
|Pages||: 477 pages|
Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative development. There exists a need for an edited collection that will provide readers with both breadth and depth on the impacts of social media on normative development and social media as an amplifier of positive and negative behaviors. The Psychology and Dynamics Behind Social Media Interactions is an essential reference book that focuses on current social media research and provides insight into the benefits and detriments of social media through the lens of psychological theories. It enhances the understanding of current research regarding the antecedents to social media use and problematic use, effects of use for identity formation, mental and physical health, and relationships (friendships and romantic and family relationships) in addition to implications for education and support groups. Intended to aid in collaborative research opportunities, this book is ideal for clinicians, educators, researchers, councilors, psychologists, and social workers.
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
|Author||: S. Shyam Sundar|
|Publisher||: John Wiley & Sons|
|Release Date||: 2015-01-20|
|ISBN 10||: 1118426525|
|Pages||: 600 pages|
The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It’sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.
|Author||: Thomas M. Holtgraves|
|Publisher||: Oxford University Press, USA|
|Release Date||: 2014-08-13|
|ISBN 10||: 0199838631|
|Pages||: 549 pages|
Language pervades everything we do as social beings. It is, in fact, difficult to disentangle language from social life, and hence its importance is often missed. The emergence of new communication technologies makes this even more striking. People come to "know" one another through these interactions without ever having met face-to-face. How? Through the words they use and the way they use them. The Oxford Handbook of Language and Social Psychology is a unique and innovative compilation of research that lies at the intersection of language and social psychology. Language is viewed as a social activity, and to understand this complex human activity requires a consideration of its social psychological underpinnings. Moreover, as a social activity, the use and in fact the existence of language has implications for a host of traditional social psychological processes. Hence, there is a reciprocal relationship between language and social psychology, and it is this reciprocal relationship that defines the essence of this handbook. The handbook is divided into six sections. The first two sections focus on the social underpinnings of language, that is, the social coordination required to use language, as well as the manner in which language and broad social dimensions such as culture mutually constitute one another. The next two sections consider the implications of language for a host of traditional social psychological topics, including both intraindividual (e.g., attribution) and interindividual (e.g., intergroup relations) processes. The fifth section examines the role of language in the creation of meaning, and the final section includes chapters documenting the importance of the language-social psychology interface for a number of applied areas.
Computational Social Psychology showcases a new approach to social psychology that enables theorists and researchers to specify social psychological processes in terms of formal rules that can be implemented and tested using the power of high speed computing technology and sophisticated software. This approach allows for previously infeasible investigations of the multi-dimensional nature of human experience as it unfolds in accordance with different temporal patterns on different timescales. In effect, the computational approach represents a rediscovery of the themes and ambitions that launched the field over a century ago. The book brings together social psychologists with varying topical interests who are taking the lead in this redirection of the field. Many present formal models that are implemented in computer simulations to test basic assumptions and investigate the emergence of higher-order properties; others develop models to fit the real-time evolution of people’s inner states, overt behavior, and social interactions. Collectively, the contributions illustrate how the methods and tools of the computational approach can investigate, and transform, the diverse landscape of social psychology.
The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics
Psychology Around Us is the first introductory psychology textbook to successfully present psychology as an integrated discipline. Every chapter not only offers a thorough presentation of the concepts, applications, and research of that area but also illustrates the interrelations among the subfields of psychology—brain function, development, dysfunctions, and individual differences. This approach not only serves to engage students, but also presents psychology as a united and integrated discipline. Combined with a balance of Canadian and global research, rigorous scientific content, and engaging applications, this text is an invaluable resource for your Canadian introductory psychology students. In this second Canadian edition the chapters have been streamlined to be more accessible to students and many references have been updated.
This volume presents a systematic examination of the impact of social structures on individual behaviors and on their development in adulthood and old age. These papers and responses attempt to improve the reciprocal relationship between changes in social macro- and micro-structures and the process of psychological development in relation to issues of human aging. Using and combining concepts and data from various fields, this research promotes a better understanding of the effects of demographic patterns and social structures on the psychological development of adults.
|Author||: Hatzipanagos, Stylianos,Warburton, Steven|
|Publisher||: IGI Global|
|Release Date||: 2009-02-28|
|ISBN 10||: 1605662097|
|Pages||: 632 pages|
"This book explores how social software and developing community ontologies are challenging the way we operate in a performative space"--Provided by publisher.
In this important work twelve eminent scholars review the latest theoretical work on human aggressive behavior. Emerging theories of aggression; peers, sex-roles, and aggression; environmental investigation and mitigation of aggression; development of adult aggression; and group aggression in adolescents and adults are all discussed in detail to provide clinicians, researchers, and students with a cutting-edge overview of the field.
Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
|Author||: Papadopoulou, Panagiota,Kanellis, Panagiotis,Martakos, Drakoulis|
|Publisher||: IGI Global|
|Release Date||: 2010-10-31|
|ISBN 10||: 1616929057|
|Pages||: 382 pages|
"This book offers a holistic approach to social computing with respect to the underlying theory, technology and mechanisms, as well as the challenges, opportunities and impact of social computing to any application area"--Provided by publisher.
|Author||: Romm Livermore, Celia,Setzekorn, Kristina|
|Publisher||: IGI Global|
|Release Date||: 2008-08-31|
|ISBN 10||: 1605661058|
|Pages||: 424 pages|
"This book provides an overview of the major questions that researchers and practitioners in this area are addressing at this time and by outlining the possible future directions for theory development and empirical research on social networking and eDating"--Provided by publisher.
|Author||: Venkatesh, Vivek|
|Publisher||: IGI Global|
|Release Date||: 2014-02-28|
|ISBN 10||: 1466652071|
|Pages||: 465 pages|
Online communities continue to evolve as more people take on a virtual presence. This shift in online communities and the diversity of individuals populating the web has allowed for the emergence of virtual communities centered on niche topics of interests ranging from heavy metal music to indigenous and native culture. Educational, Psychological, and Behavioral Considerations in Niche Online Communities examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members. Taking perspectives from interdisciplinary fields such as sociology, psychology, and education, this publication will appeal to educators, psychologists, behaviorists, students, and researchers interested in the impact of virtual communities on individuals as well as the opportunities these online communities present.
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.