proactive marketing for the new and experienced library director

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Proactive Marketing for the New and Experienced Library Director
Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
Publisher : Chandos Publishing
Release Date : 2014-08-26
ISBN 10 : 1780634684
Pages : 220 pages
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Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Librarians and Instructional Designers
Author : Joe Eshleman,Richard Moniz,Karen Mann,Kristen Eshleman
Publisher : American Library Association
Release Date : 2016-07-29
ISBN 10 : 0838914780
Pages : 198 pages
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With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

Library Hotline
Author : N.A
Publisher : N.A
Release Date : 2001
ISBN 10 :
Pages : 329 pages
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Library Journal
Author : N.A
Publisher : N.A
Release Date : 1995
ISBN 10 :
Pages : 329 pages
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Planning Library Service
Author : Bob McKee
Publisher : London : C. Bingley
Release Date : 1989
ISBN 10 :
Pages : 227 pages
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Black Caucus of ALA Newsletter
Author : N.A
Publisher : N.A
Release Date : 1994
ISBN 10 :
Pages : 329 pages
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Current Awareness Abstracts
Author : N.A
Publisher : N.A
Release Date : 1999
ISBN 10 :
Pages : 329 pages
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College & Research Libraries News
Author : N.A
Publisher : N.A
Release Date : 2001
ISBN 10 :
Pages : 329 pages
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Internet Librarian 2003
Author : Information Today, Inc
Publisher : Information Today Incorporated
Release Date : 2003
ISBN 10 :
Pages : 324 pages
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The Proceedings from the seventh annual Internet Librarian Conference contain a mixture of leading-edge ideas as well as exciting new services-all focused on information professionals and Internet related technologies. This conference is designed for information professionals who are using, developing, and embraching Net and Web-based strategies in their roles as information searchers, guides, Webmasters and Web managers, content evaluators and organizers, product developers, and more. Internet Librarian topics include Navigating the Net, E-Content and E-Skills, Intranet and Portal Applications, Web World, and more.

Marketing Library Services
Author : N.A
Publisher : N.A
Release Date : 2005
ISBN 10 :
Pages : 329 pages
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Against All Odds
Author : Linda F. Crismond
Publisher : Fort Atkinson, Wis. : Highsmith
Release Date : 1993
ISBN 10 :
Pages : 246 pages
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PLA Bulletin
Author : Pennsylvania Library Association
Publisher : N.A
Release Date : 1993
ISBN 10 :
Pages : 329 pages
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