Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
|Author||: United States. Dept. of Agriculture. Office of the General Counsel|
|Release Date||: 1985|
|Pages||: 329 pages|
|Release Date||: 1964|
|Pages||: 45 pages|
Stylish Designer Notebook. Interior 150 lined pages. Size 6"x 9". Glossy softcover. Perfect for everyday use. Perfectly spaced between lines to allow plenty of room to write. Wild Pages Press are publishers of unique journals, school exercise books, college or university lecture pads, memo books, notebooks, journals and travel journals that are a little bit quirky and different. Stunning covers, sturdy for everyday use. Great quality, we offer thousands, upon thousands of different designs to choose from. Our quality products make amazing gifts perfect for any special occasion or for a bit of luxury for everyday use. Our products are so versatile, they come in a wide range, be it the perfect travel companion, or a stylish lecture pad for college or university, cool composition and school exercise books for school, comprehensive notebook for work, or as a journal, the perfect family heirloom to be treasured for years to come. Competitively priced so they can be enjoyed by everyone.
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order. Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.