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Fascinate, Revised and Updated
Author : Sally Hogshead
Publisher : HarperCollins
Release Date : 2016-04-26
ISBN 10 : 0062405934
Pages : 352 pages
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2010-02-09
ISBN 10 : 0061966169
Pages : 288 pages
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Sees You
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2014-07-01
ISBN 10 : 0062230700
Pages : 448 pages
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Strange Fascination
Author : David Buckley
Publisher : Random House
Release Date : 2012-04-24
ISBN 10 : 1448132479
Pages : 592 pages
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The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

Radical Careering
Author : Sally Hogshead
Publisher : Penguin
Release Date : 2005
ISBN 10 : 9781592401505
Pages : 192 pages
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An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

The 10Ks of Personal Branding
Author : Kaplan Mobray
Publisher : iUniverse
Release Date : 2009-01-16
ISBN 10 : 0595605737
Pages : 224 pages
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Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

Inside the Criminal Mind
Author : Stanton Samenow
Publisher : Crown
Release Date : 2014-11-04
ISBN 10 : 0804139911
Pages : 368 pages
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From expert witness Dr. Stanton E. Samenow, a brilliant, no-nonsense profile of the criminal mind, updated to include new influences and effective methods for dealing with hardened criminals In 1984, this groundbreaking book offered readers an illuminating window into the workings of the criminal mind and a revolutionary approach to “habilitation.” In 2004, armed with twenty years of additional knowledge and inside, Samenow explored the subject anew, using his vast expertise to explain the thought patterns of those who commit the crimes we were most concerned with in the new millennium, such as domestic violence, Internet victimization, and terrorism. The fields of criminal behavior have expanded, demanding another updated version, which includes an exploration of computers as a vehicle for criminal conduct; new drugs and pharmaceutical influences; exposure to the rawest forms of violence in video games, films, and television broadcasts; social media as an arena for illicit activities; and updated genetic and biological research into whether some people are “wired” to become criminals. Throughout, we learn from Samenow’s four decades of experience how truly vital it is to know who the criminal is and how he or she thinks differently. Only once equipped with that crucial understanding can we reach reasonable, compassionate, and effective solutions.

Brand Seduction
Author : Daryl Weber
Publisher : Red Wheel/Weiser
Release Date : 2016-04-25
ISBN 10 : 1632659859
Pages : 288 pages
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For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

How the World Sees You (Enhanced Edition)
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2014-07-29
ISBN 10 : 006237463X
Pages : 448 pages
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Marketing in the Age of Google, Revised and Updated
Author : Vanessa Fox
Publisher : John Wiley & Sons
Release Date : 2012-05-01
ISBN 10 : 1118231937
Pages : 272 pages
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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

The Outlandish Companion
Author : Diana Gabaldon
Publisher : Doubleday Canada
Release Date : 2015-03-31
ISBN 10 : 0385685254
Pages : 608 pages
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Now in a brand-new edition, newly updated throughout, including new material from the author, 16 pages of Showcase television series tie-in photographs, and a gorgeous new cover and timed with the new season of Outlander on Showcase beginning April 2015. The Outlandish Companion is the comprehensive insider's guide to the first four books of Diana Gabaldon's bestselling series. New York Times bestselling author Diana Gabaldon takes readers behind the scenes in The Outlandish Companion, an encyclopedic look at the first four books of the Outlander series. Necessary reading for new fans just starting the series who need to catch up, long-time readers wanting to relive how it all began, and everyone in between, the companion is packed with character guides, plot synopses, an extensive Gaelic glossary, and more.

Telling Your Brand Story
Author : Robert Marsh
Publisher : Millcreek Creative Ventures
Release Date : 2016-12-13
ISBN 10 : 9780998150109
Pages : 329 pages
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Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: the neurological reasons why humans crave stories 15 different ideas for finding your brand story a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers ideas for sharing your story effectively"